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The Evolution of the Oliver Ranch Logo
Inspiration and Origins – 2024
In late 2024, the owners of Oliver Ranch approached the branding team with a clear vision: they wanted a logo that captured the timeless, rugged heritage of the American West—one that could stand the test of time, just like the great ranches of history. Their creative inspiration? The bold and instantly recognizable “Y” brand from Yellowstone, the hit series that had rekindled interest in Western culture and the romance of ranch life.
The owners didn’t want a direct copy—they wanted a modern legacy brand that spoke to authenticity, resilience, and the land. Thus began the journey of the Oliver Ranch logo.
