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Creativa Norte Marketing TIJUANA / SAN DIEGO

STRATEGY · CREATIVITY · ACTION

MARKETING
ON EVERY
FRONT.

Ideas that connect wherever your audience is: on screen, on the street, and in every experience with your brand. We create digital and traditional strategies that work toward the same goal.

Let’s talk about your project
ONE STRATEGY, MULTIPLE CHANNELS CN / 001
01
DIGITAL

Social media, search engines, ads, and content.

02
TRADITIONAL

Campaigns, media, outdoor advertising, and touchpoints.

THE IDEA IS TO CONNECT IT ALL.
CREATIVA NORTE / MARKETING 02 — FROM STRATEGY TO ACTION

EVERY CHANNEL HAS A ROLE.

ONE BRAND.
MANY WAYS
TO CONNECT.

We choose channels based on what your brand needs to communicate and who it wants to reach. A campaign can begin with a search, continue on social media, and reach people beyond the screen.

Social media marketing and communication
DIGITAL CHANNELS 01 / 02
ON SCREEN

GET
FOUND.

Content, social media, search, and ads connected by one clear idea.

CONTENT SOCIAL MEDIA ADVERTISING
Outdoor billboard advertising campaign
TRADITIONAL CHANNELS 02 / 02
BEYOND THE SCREEN

BE
REMEMBERED.

Media, campaigns, and experiences that bring your brand into everyday life.

OUTDOOR PRINT ACTIVATIONS
ONE BRAND. A CONSISTENT EXPERIENCE. TIJUANA / SAN DIEGO
CREATIVA NORTE / METHOD 03 — AN IDEA WITH DIRECTION

BEFORE CHOOSING A CHANNEL, WE CHOOSE A DIRECTION.

WE DON’T START
WITH THE CHANNEL.
WE START WITH THE IDEA.

A post, an ad, or an outdoor campaign has more impact when it serves the same goal. That’s how we connect strategy with what people ultimately see and experience.

Team discussing and defining a strategy FIG. 01 / UNDERSTAND
01 / RESEARCH

FIND
THE INSIGHT.

We understand the business, the audience, and what needs to change before proposing a campaign.

CONTEXT / AUDIENCE / GOAL
Planning and creating content for a campaign FIG. 02 / CREATE
02 / BUILD

GIVE IT
SHAPE.

We turn the insight into messages and creative assets that work on screen and beyond.

CONCEPT / MESSAGE / EXECUTION
Analysis of marketing performance FIG. 03 / LEARN
03 / IMPROVE

SEE WHAT
WORKS.

We review the response from each channel and use what we learn to make better decisions.

TRACKING / LEARNING / REFINEMENT
STRATEGY THAT TURNS INTO ACTION. DIGITAL + TRADITIONAL
CREATIVA NORTE / CAPABILITIES 04 — THE RIGHT MIX
Digital advertising planning and management FIG. 01 / DIGITAL REACH
Print materials for a marketing campaign FIG. 02 / YOUR BRAND IN HAND
THE STARTING POINT WHAT DOES YOUR
BRAND NEED TO ACHIEVE?
THE CHANNEL COMES NEXT.

NOT EVERY BRAND NEEDS THE SAME MIX.

THE CHANNEL
FOLLOWS THE
IDEA.

We build a plan with the tools that make sense for your audience, your timing, and your goals. Digital and traditional channels can work together while keeping your brand consistent.

01

VISIBILITY

SEO, content, and search engine visibility.

02

CONVERSATION

Social media, email, and messages that spark a response.

03

REACH

Digital ads, media, and outdoor advertising.

04

EXPERIENCE

Print materials and activations that bring your brand into the real world.

DIGITAL + TRADITIONAL / ONE SHARED DIRECTION TIJUANA / SAN DIEGO
CREATIVA NORTE / CAMPAIGNS 05 — AN IDEA IN MOTION

THE EXPERIENCE CONTINUES FROM ONE CHANNEL TO THE NEXT.

ONE IDEA.
MULTIPLE
TOUCHPOINTS.

A campaign goes beyond a single asset. It can appear when someone searches for an answer, reach their inbox, and lead them to an experience designed for the next step. Every touchpoint should feel like part of the same brand.

ONE CAMPAIGN / ONE CONSISTENT EXPERIENCE TIJUANA / SAN DIEGO
CREATIVA NORTE / PERFORMANCE TRACKING 06 — AFTER THE LAUNCH
Team working on a marketing strategy FIG. 01 / WORK IN MOTION
CAMPAIGN REVIEW CN / 006
01 ARE WE REACHING THE RIGHT PEOPLE?
02 WHICH MESSAGE GETS A RESPONSE?
03 WHAT SHOULD WE ADJUST?

THE WORK DOESN’T END WHEN WE PUBLISH.

LAUNCHING
IS JUST
THE START.

We listen to the market’s response and use those insights to make the next decision better.

We review how messages and channels perform, identify what deserves more attention, and refine the campaign while keeping the original goal in focus.

01 / OBSERVE REACH

Who the message reached and through which channels.

02 / UNDERSTAND RESPONSE

How people interact with the campaign.

03 / DECIDE NEXT STEP

What to keep, adjust, or test next.

IDEAS THAT EVOLVE WITH WHAT WE LEARN. DIGITAL + TRADITIONAL
CREATIVA NORTE / LET’S TALK 07 — THE NEXT STEP

A GREAT CAMPAIGN STARTS WITH A GREAT QUESTION.

WHAT CAN
YOUR BRAND DO
NEXT?

Tell us who you want to reach and what you want to achieve. We’ll find the combination of ideas, channels, and actions that makes sense for your business.

Let’s talk about your campaign
YOUR STARTING POINT CN / 007
01
THE GOAL WHAT DO YOU WANT TO ACHIEVE?
02
THE PEOPLE WHO DO YOU NEED TO CONNECT WITH?
03
THE MOMENT WHERE IS YOUR BRAND TODAY?
THAT’S WHERE WE CAN START.
ONE IDEA. THE RIGHT CHANNELS.
DIGITAL + TRADITIONAL MARKETING TIJUANA / SAN DIEGO
CREATIVA NORTE / MARKETING 08 — BEFORE WE START

WHAT YOU SHOULD KNOW.

GOOD
QUESTIONS.
BETTER
DECISIONS.

Every brand has a different starting point. These answers explain how we build a marketing plan.

DIGITAL AND TRADITIONAL CAN WORK TOGETHER.
01 DO YOU ONLY OFFER DIGITAL MARKETING?

No. We develop digital and traditional marketing activities based on what your brand needs. We can combine social media, search, ads, and email with traditional media, outdoor advertising, print materials, and other touchpoints.

02 HOW DO YOU CHOOSE THE CHANNELS?

First, we understand the goal, the audience, the message, and the available resources. From there, we choose channels that can serve a clear purpose within the plan.

03 DO WE NEED TO USE EVERY CHANNEL?

No. A good strategy identifies where your brand should be present and what role each channel will play. The campaign’s scope is shaped by your business priorities.

04 CAN YOU WORK WITH AN EXISTING BRAND?

Yes. We review how your brand communicates today, what works, and where there are opportunities. From there, we can develop a campaign that maintains a direction people recognize as your brand.

05 WHAT HAPPENS AFTER THE LAUNCH?

We review the response across the channels used and what we learn from the campaign. This follow-up helps us decide what to keep, adjust, or test in the next stage.

06 WHAT DO YOU NEED TO GET STARTED?

A conversation about your business, what you want to achieve, and the people you need to reach. We can organize the rest of the information together before putting together a proposal.

THE RIGHT PLAN STARTS WITH UNDERSTANDING THE CHALLENGE. TIJUANA / SAN DIEGO
CREATIVA NORTE / MARKETING 09 — LET’S TALK

THE NEXT STEP STARTS WITH AN IDEA.

LET’S SET
YOUR BRAND
IN MOTION.

Tell us what you need to communicate. We can build a campaign that brings the right channels together with a clear direction.

Let’s talk about your project
STRATEGY CREATIVITY ACTION DIGITAL + TRADITIONAL
IDEAS THAT FIND THEIR PLACE. TIJUANA / SAN DIEGO
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