Institutional Brochure for MSR Collective 🌍🤰🏽
We had the privilege of collaborating with MSR Collective, an international non-profit organization dedicated to tackling one of the most urgent public health challenges in Africa: maternal mortality in Nigeria.
Our mission was to create an institutional brochure that not only informs but also moves, mobilizes, and inspires action. From the first sketch to the final layout, every design decision was made to reflect the humanity, urgency, and hope behind MSR Collective’s work.
Key Stages of the Design Process:
🔍 Deep Research and Visual Empathy
We began with a deep dive into reports, statistics, and real-life stories to understand the impact of MSR Collective’s work. This foundation allowed us to craft a visual narrative that is both powerful and respectful.
🎨 A Coherent and Human Visual Identity
We selected a warm and organic color palette—earth tones, soft oranges, and hopeful greens. Clean, readable fonts ensure accessibility, while authentic photographs of women, mothers, and frontline health workers create a personal connection.
📑 Structured, Clear, and Emotionally Engaging Content
The brochure leads readers through the problem (the causes and effects of maternal mortality), then highlights the tangible solutions implemented by MSR Collective, and ends with a strong call to action: donate, support, or get involved.
🖨️ Multi-Format Output
We delivered the brochure in both print and digital formats, ready for use in fundraising campaigns, international presentations, institutional meetings, and field distribution. The digital version is also optimized for email and website downloads.
📍 MSR Collective – Saving Lives, One Mother at a Time
🎨 Social-impact brochure design by Creativa Norte Marketing
